The placebo effect is the measurable, observable, or felt improvement in health or behavior not attributable to a medication or treatment that has been administered, but by one’s BELIEF that something has been done that has not. A placebo is a pharmacologically inert substance (such as saline solution or a starch tablet) that produces an effect similar to what would be expected of a pharmacologically active substance (such as an antibiotic).
How much of a leap in logic does one have to take in order to see the impact of what this means for a collective consciousness? While there’s a BELIEF that bad things coming our way in 2012, the reverse is true as well. Isn’t it just sound logic to BELIEVE in GOOD NEWS?
It was in 1955 that H. K. Beecher, head of anesthesiology at Massachusetts General Hospital published a landmark work decribing what he had discovered. Fully one third of the patients that he said he had performed surgery on, he had not. He simply made an incision, stitched the person back up, and told them that he had done what he had not.
In 2004, Fabrizio Benedetti, at Italy’s University of Turin Medical School reported an even higher percentage of people being healed only by the false belief that something had been done.
But they responded as though he had and they were healed- by nothing but the BELIEF that they were. “Expectation is a powerful thing,” says Robert DeLap, M.D., head of one of the Food and Drug Administration’s Offices of Drug Evaluation. “The more you believe you’re going to benefit from a treatment, the more likely it is that you will experience a benefit.”
What do we BELIEVE about WHO WE ARE?
Who do you say you ARE? And who told you that? And why do you BELIEVE that? After 40 years, big questions remain about the interplay of psychological and physiological mechanisms that contribute to the placebo effect. Today’s brain imagery techniques do lend support, though, to the theory that thoughts and beliefs not only affect one’s psychological state, but also cause the body to undergo actual biological changes.
May we no longer affirm the negatives!
But as we head into 2012, it’s not so much the power of the placebo effect on any one given individual, but the impact of millions of people uniting in a nw BELIEF STRUCTURE. We have limped along about as far as we can go with the existing collective consciousness. We must give up on living the lie(s). It’s time to BELIEVE differently, GREATER, and with widespread agreement.
We CAN change the world! This one here and now and the one there and later.



One Comment
totally agree !!